Add a useful QR code to product packaging

Packaging has limited space and a long life. Pick a destination that helps after purchase, such as care instructions, assembly steps or support, rather than sending buyers to the store homepage.

Set it up

  1. Publish a public, mobile-friendly page with the instructions for this exact product or model.
  2. Generate a URL code, download SVG and provide the printer with the intended physical size and quiet-zone requirement.
  3. Scan a production proof after folding, varnishing and filling the package; test damaged samples too.

What to encode

Use a stable product-specific HTTPS URL. Keep the destination independent of a short-lived promotion; separate products should not all land on a generic catalogue.

Print size and contrast

Start at 2.5–3 cm on a flat label and enlarge it for dense URLs, curved containers or rough stock. Dark ink on light matte material and an untouched quiet zone matter more than matching brand colours.

Where to place it

Use a flat face of the box where a phone can get close. Keep away from seams, tear strips, shrink-wrap creases and reflective foil; label it 'Scan for setup' or the actual benefit.

Common mistakes

  • A discontinued SKU must still have useful instructions.
  • Do not put the code across a fold or directly on reflective metal.
  • Testing a screen preview is not a substitute for scanning filled production packaging.

When to use a dynamic code

Dynamic links help when manuals move, product instructions are revised or a support host changes after units ship. They also count scans, not unique customers or sales. Codes keep redirecting to their last destination after cancellation unless you delete the code; codes above the Free limit become read-only.

Make a URL / Link QR code · Compare dynamic plans

FAQ

Should each product get its own code?

Use one per product or model when instructions differ; then each package can lead directly to the right content.

Will a QR code replace mandatory package labeling?

No. Keep legally required information on the physical package; the code supplements it.