Create an event poster QR code people will scan
Choose one clear action: buying a ticket, viewing event information or saving a calendar event. A poster with several unexplained codes asks the visitor to guess what happens next.
Set it up
- Publish a mobile-ready event or ticket page with date, location, accessibility details and a visible booking action.
- Use the URL generator for that page; if the goal is saving a date rather than tickets, use the separate Calendar Event generator.
- Print a proof at poster size, then walk back to the intended viewing distance and scan it in the actual venue light.
What to encode
Point at the exact event or ticket URL, not an event host's homepage. If you need campaign attribution, place UTM parameters in the destination and use a short dynamic QR redirect for a less dense print.
Print size and contrast
At roughly 1 m, begin around 8–10 cm wide; larger if the poster hangs high or people cannot approach it. Use dark modules on a plain light surface, not over a photograph.
Where to place it
Put the code around eye level near 'Scan for tickets' and leave enough space for the phone to focus. Avoid placing it behind glass with glare or beside a perforated fold.
Common mistakes
- An event URL that redirects to a sold-out or expired page wastes the print.
- A calendar event stores a fixed date and cannot update after printing.
- A high wall needs a much larger code than a hand-held flyer.
When to use a dynamic code
A dynamic URL code lets you send old posters to an updated venue, ticket provider or post-event recap and count scans. If the event destination is permanent and you do not need counts, a free static URL code is sufficient.
Make a URL / Link QR code · Compare dynamic plans
FAQ
Can a QR code itself sell tickets?
No. It opens the ticket page you choose; booking and payment happen there.
Should I encode a calendar event instead?
Use the Calendar Event generator when the primary action is saving a fixed date. Use a URL code for current ticket and venue details.